Business Model Canvas
What is the Business Model Canvas?
The Business Model Canvas (BMC) has become one of the most popular tools used by entrepreneurs to map out their business model at a high level.
The BMC consists of nine areas which comprise the building blocks of any business model. The nine areas on the Business Model Canvas are:
- Customer Segments
- Value Propositions
- Channels
- Customer Relationships
- Revenue Streams
- Key Resources
- Key Activities
- Key Partnerships
- Cost Structure
Business Model Generation
The Business Model Canvas comes from a book called Business Model Generation, which was created by Swiss business theorist Alex Osterwalder and is published by Strategyzer.