View source for Business Model Canvas

== What is the Business Model Canvas? ==
The Business Model Canvas (BMC) has become one of the most popular tools used by entrepreneurs to map out their business model at a high level. 
[[File:Business model canvas.png|alt=Business Model Canvas template by Strategyzer|thumb|Business Model Canvas template by Strategyzer]]
The BMC consists of nine areas which comprise the building blocks of any business model. 
The nine areas on the Business Model Canvas are: 

* Customer Segments
* Value Propositions
* Channels
* Customer Relationships
* Revenue Streams
* Key Resources
* Key Activities
* Key Partnerships
* Cost Structure

== Business Model Generation ==
The Business Model Canvas comes from a book called Business Model Generation, which was created by Swiss business theorist [https://alexosterwalder.com/ Alex Osterwalder] and is published by [https://www.strategyzer.com/ Strategyzer].